Dentyne ‘Icy Cool in the Face of Adventure’ Campaign

Relaunching Dentyne Ice in Canada.

CLIENT

Dentyne

DISCIPLINES

Creative

Project Scope

If you’ve ever tried online dating, driven with a 16-year-old or volunteered to nude model you know what we’re talking about. To help relaunch the Dentyne Ice brand in Canada, these three videos featuring “real-life adventures” ran across Dentyne’s social media channels and on YouTube.