Buckley’s ‘100 Years of Awful Taste’ Campaign

Celebrating a century of Buckley's, one face at a time.

The Story

Celebrating a century of Buckley's, one face at a time. To celebrate the 100th anniversary of Buckley's, we created 100 different ads - one for every year from 1919 to 2019 - showing the awful faces of Canadians as they took their Buckley's. These ran on subway train takeovers, turning full trains into timelines dedicated to the awful-faced reactions of Canadians through the years.