New brand assignments include Dentyne, Peek Freans, and Christie products.

Saatchi & Saatchi Canada has begun working with Mondelez Canada as a result of a global creative review that saw Publicis Groupe appointed global creative partner for two of the food giant’s core categories, Biscuits and Gum.

Saatchi & Saatchi Canada, a member of the Publicis Groupe, will be working on Mondelez global brands as well as a number of local ‘jewels’ such as Christie, Peek Freans and Dentyne.