National restaurant chain chooses Saatchi after multi-agency pitch.
Quesada Burritos and Tacos has chosen Saatchi & Saatchi Canada as its agency of record, after a multi-agency pitch.
Quesada was looking for an integrated agency to increase restaurant sales, guest count and brand recognition over the next few years. Saatchi responded with an integrated approach that included everything from the broad strategic positioning of the company, communications planning, right down to the way Quesada could optimize their performance with online ordering apps.
Client and agency are currently in the planning stage, and their first campaign together is expected in late 2018.