The Gay Sweater

The Canadian Centre for Gender and Sexual Diversity and the Gay Sweater.

CLIENT

CCGSD

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Creative

The Story

How do you get the world to stop calling things ‘gay’ as a term of insult and derision? You go and actually make the worlds first truly gay object. Created for the Canadian Centre for Gender and Sexual Diversity, the Gay Sweater quickly became a cultural sensation when it launched, as millions of people the world over learned how to use gay the right way.

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