Toyota celebrates Olympic and Paralympic athletes

With the upcoming summer Olympics at hand, Toyota Canada has launched a 360 campaign based on its support of Canada’s Olympic and Paralympics athletes. The extensive campaign, created by Saatchi & Saatchi Canada includes broadcast TV, cinema, online video, social media and content programs, all centered on the theme of how these athletes ‘Bring it to Life’ when they perform. Athletes include swimmer Auréie Rivard, Gymnast Ellie Black and snowboarder Mark McMorris.