Karl has been planning and buying media for over 20 years. And Karl has done more than simply adapt to this changing media landscape; through creative, innovative thinking, Karl has actually helped shape today's media environment as well.

Karl takes great pride in the fact that Saatchi & Saatchi Canada offers full media buying and planning capabilities in house, something increasingly rare among Canadian agencies today. Working closely with the creative group, Karl leads a highly skilled media team capable of planning and executing all forms of traditional, digital, social, and experiential media that bring our ideas to life. Collectively, their mission is to energize the creative message by fully leveraging the potential of each media opportunity.

Over his career, Karl has developed and executed insight-driven communication plans within a wide range of categories, including packaged goods, pharmaceutical, financial, and automotive.

At Saatchi& Saatchi, Karl's role is to oversee the development of communication plans that reach consumers at the right time, in the right places, while in the right mind-set.