Saatchi & Saatchi makes key digital hire
27 APR 2011
Saatchi & Saatchi Canada is pleased to announce that the agency has added Dave Nourse as VP, Managing Director Digital, to its growing team.
Dave has been working in the digital space for over 14 years, most recently with BabyRobot. He will now head Saatchi Canada's digital offering, by connecting clients with consumers through digital, social, mobile, and newly-emerging platforms.
"Saatchi has tremendous brands on its roster doing some amazing things,” says Nourse. “There's a great opportunity for digital, mobile and social media success for each of them, which I'm excited to help lead for Saatchi."
His experience includes brands such as HP, Nestle Purina, Sprint, Verizon, Trojan, Nair, Arm & Hammer, Novartis, Health Canada, Pitney Bowes, Queen's School of Business, CDIC, Labatt's, Sprott Securities, and Equitable Trust. When he’s not using digital to create Loyalty beyond reason for our clients, he's mentoring the next generation of marketers as a member of the Program Advisory Board at Centennial College in Toronto.
Stuart Payne, President and CEO of Saatchi & Saatchi Canada, said that Nourse was a critically important hire. “As the demand for smart digital strategy and creative grows, having the right leader in place means everything. Dave has all the qualities that we need to keep growing Saatchi in that direction.”
Notes to editors
Saatchi & Saatchi Canada is part of the Publicis Groupe, the world's fourth largest communications group. The Canadian offices are just part of the 140 that Saatchi & Saatchi has in 76 countries around the world. The agency has many #1 brands in its client portfolio, including; Buckley’s, Canadian Songwriters Hall of Fame, MADD Canada, Novartis Consumer Health, Procter & Gamble, Scotts Canada Ltd., Smucker Foods, Toyota Canada Inc., Transitions Optical and Wedding Republic. Saatchi & Saatchi is known for its exceptional strength in understanding the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology created by Saatchi & Saatchi to create "loyalty beyond reason" and "inspirational consumers."
