Saatchi & Saatchi launches “Toyota’s #1 Fan” contest
01 FEB 2011
Toyota Canada's Facebook, twitter and YouTube channels create online Canadian customer communities
(TORONTO) - Canada is home to some of
the most passionate and proud Toyota owners. Today, Toyota Canada launches a
brand new Facebook page, plus an enhanced twitter feed and YouTube channel, and
invites these customers and enthusiasts to share their passion and stories by
joining the conversation. The online conversation kicks off with a new contest
to find Toyota's #1 Fan.
"Canadian Toyota owners are proud of
their trusted cars, trucks, minivans and SUVs, and there will certainly be lots
of competition to find our #1 Fan. Our Toyota enthusiasts love to share their
stories with one another and with Toyota Canada, and these social media outlets
will enable us to better connect with our customers," said Stephen Beatty,
Managing Director at Toyota Canada Inc. "As we celebrate the sale of our
4,000,000th vehicle in Canada and a quarter century of manufacturing
Canada's most popular Toyota vehicles at our assembly plant in Cambridge,
Ontario, it's a great time to offer Canadian Toyota fans this new venue for
communicating not only with Toyota Canada but also with one another."
Toyota enthusiasts are encouraged to
enter the contest by sharing their stories about why they believe they are
Toyota's #1 fan through photo or video. Finalists will be determined by the
number of views of their individual submissions as well as by a panel of
judges, and participants are encouraged to use their own social media channels
to increase their unique entry views. Finalists will be selected for a final
round of voting, after which six finalist videos will be created. One lucky
entrant will receive the grand prize, a Toyota of their choice (up to $50,000
value). Two secondary prizes of a Panasonic HD camcorder will be awarded. All
submissions and votes are eligible to win weekly prizes of $100 gas cards.
Toyota Canada has created a dedicated
social media team to feed information and entertainment into the portal,
including:
- Contests, including the "Toyota's #1 Fan" contest, through which customers can share their stories through words, pictures and video and win prizes, including a new Toyota vehicle;
- Hot off the press vehicle and business intelligence, such as tours of the refreshed Corolla and Matrix, the celebration of Toyota's 4,000,000th vehicle sale in Canada, Toyota Motor Manufacturing Canada, Inc.'s 25th anniversary, and more;
- Intriguing videos, from ownership stories and favourite Toyota commercials to information to ensure Canadians get the most from their Toyota ownership and driving experience;
- Updates on Toyota partnerships with celebrities such as Steve Nash to business partnerships with Tim Horton's, Home Hardware, Delta Hotels, and more;
- Access to a dedicated team of Toyota experts to answer questions
on Toyota forums.
Follow @ToyotaCanada for the latest Toyota news from the Canadian International Auto Show, and visit the following social media channels for Toyota Canada updates:
Notes to editors
Source: http://media.toyota.ca/pr/tci/en/are-you-toyota-s-1-fan-join-the-192459.aspx
