Saatchi & Saatchi demonstrates sound strategic planning by bringing back one of their own
10 MAY 2011
Stuart Payne, President and CEO of Saatchi & Saatchi Canada is delighted to announce that Mary Mills is rejoining the Canadian office as EVP, Global Planning Director.
Mary left the Toronto office to work internationally, as Planning Director of the Sydney Australia office, one of Saatchi’s top performing offices, and where during her tenure, they were Agency of the Year three years in a row. Most recently, she worked in New York where she was the Global Planning Director for the P&G Oral Care business.
“The Toronto office is a Lovemark for me, I am thrilled to be back home and joining an office with such momentum.”
Mary has a reputation for driving planning to deliver the kind of consumer insights that can transform not just a single brand, but entire categories. Her strategic leadership has helped launch and build major brands within the multi-national corporations like P&G, General Mills, Unilever, Kraft, Campbell’s, Pepsi Cola, Kellogg’s and Labatt’s. Her experience also includes finance, tourism, retail and entertainment.
“You can’t be creatively brilliant without being strategically insightful,” Mary contends. “Everything we do is driven by understanding the consumer in a truly intelligent way. It all comes down to when, where and how to make a connection in the attention deficit economy.”
Toronto born and raised, Mary completed her graduate training at York University.
Notes to editors
Saatchi & Saatchi Canada is part of the Publicis Groupe, the world's fourth largest communications group. The Canadian offices are just part of the 140 that Saatchi & Saatchi has in 76 countries around the world. The agency has many #1 brands in its client portfolio, including; Buckley’s, Canadian Songwriters Hall of Fame, MADD Canada, Novartis Consumer Health, Procter & Gamble, Scotts Canada Ltd., Smucker Foods, Toyota Canada Inc., Transitions Optical and Wedding Republic. Saatchi & Saatchi is known for its exceptional strength in understanding the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology created by Saatchi & Saatchi to create "loyalty beyond reason" and "inspirational consumers."
