Saatchi & Saatchi named AOR for Scotts Canada
14 OCT 2010
Saatchi & Saatchi Canada has been named the agency of record (AOR) for Scotts Canada's brands in this country.
Saatchi will be responsible for handling the business across all categories, including lawn care, garden care, control products, and birds food products. The business was awarded following a formal review of several agencies, and billings are currently undisclosed.
Stuart Payne, Saatchi & Saatchi Canada CEO noted ‘We're proud to represent this wonderful brand in Canada. With best-of-breed products across all of it's categories, Scotts is already a Lovemark for millions of Canadians. We look forward to deepening the relationship Scotts enjoys with its customers.'
‘Scotts Canada is
excited about this new relationship with Saatchi,' says Glenn Martin, Director
of Marketing at Scotts Canada. ‘It's a great fit for our business as we have a
shared passion for lawns and gardens that will help drive our business with
breakthrough creative.'
About Scotts Canada
Scotts Canada is a subsidiary of The
Scotts Miracle-Gro Company (NYSE:SMG), the world's leading provider of branded
consumer products for home lawn and garden care with products for professional
horticulture as well. Scotts' lineup features Canada's favourite brands,
including: Scotts(R), Miracle-Gro(R), Scotts Turf Builder(R), Scotts
EcoSense(R), Ortho(R), Morning Melodies Wild Bird Food and Roundup*. With a
global investment in research and development and innovation in addition to
industry leading stewardship initiatives and consumer education, Scotts is
committed to developing and enhancing the lawn and garden care practices in
Canada. Headquartered in Mississauga, Ontario, Scotts Canada provides lawn and
garden enthusiasts choices that invite people to ... Grow the World You Want
(TM).
* In North America and most of Europe, the consumer
Roundup(R) brand is marketed exclusively by Scotts and owned by Monsanto.
About Saatchi & Saatchi Canada
Saatchi & Saatchi Canada is part of Publicis Groupe, the world's third largest communications group. Clients include Toyota, P&G, Novartis, Smucker's, Transitions Optical, Canadian Songwriter's Hall of Fame, FITC and MADD Canada. Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for elevating the status of brands created to create "loyalty beyond reason" and "inspirational consumers".
